— Reader’s Digest —
A global magazine that has been in print for over 100 years.
GOAL:
Brainstorm and test marketing promotions that will sell Reader’s Digest (RD) magazine subscriptions and books.
DELIVERABLES:
A/B Email Testing
RD Book Magalog
RESULTS:
In A/B Email Testing of the Reader Appreciation Email, the new format won with an increase of 25%.
RD Book Magalog brought in over 7,000 orders, which supported the creation of 5 more books for the series.
▾ Social Ads ▾
Facebook Post Copy:
Need some warm fuzzies? Reader’s Digest features heartfelt stories about everyday miracles, true-life heroes, pet pals & more!
Facebook Post Copy:
TODAY ONLY! Enjoy 6 months of Reader’s Digest magazine—America’s favorite source for trusted advice—for only $0.99. Subscribe now!
▾ Video Text Callout
▾ 99¢ Campaign
This is a video concepted for Facebook to highlight sections of the magazine in order to sell subscriptions. I wrote all video captions and the post copy.
This is a video created for Facebook as part of a campaign for a 99¢ magazine offer. I wrote the video captions and the post copy. I also wrote an email below as part of the campaign.
▾ Emails ▾
▾ 99¢ Campaign
Goal was to promote a 6-month magazine subscription for only 99 cents, but make the “0” more prominent to make customers think the price is $0.
▾ Reader Appreciation Campaign:
The theme of this email was to make customers feel like they were specifically picked by the editors to receive this exclusive offer.
▾ Reader’s Digest Book Magalog ▾
This is a magalog I wrote promoting a free preview of the Reader’s Digest branded book, 99¢ Solutions. This was the first book in this branded series from Reader’s Digest. The benefit of the magalog is having enough “real estate” to show off spreads from inside the book, as well as room to hype up the selling points of the book.
This magalog brought in over 7,000 orders, which supported the creation of 5 more books for the series.
