Fresh Home Magazine
Fresh Home was a DIY decorating magazine that showed people how to upgrade their space easily & affordably. I concepted, wrote and executed the launch campaign for this title, working on everything from splash pages to direct mail packages, emails, ads & self mailers.
Direct Mail Launch ▸
The marketing launch for Fresh Home was a dry test until we were able to gauge response for this type of content amongst our existing customers.
This is the direct response package I brainstormed and wrote for the launch of the magazine. The package included a 2-sided letter from the editor and a 3-panel brochure that unfolded into an 11x17 brochure.
This launch package brought in over 600,000 charter subscriptions.
Brochure
Letter
Order Card
▾ Slim Jim ▾
We decided to cross-promote a slim jim catalog to our other magazine audiences, since this was a successful format for our books.
This package had a 86% response, but high production costs kept us from rolling out with the format.
Inside Spreads ▾
Bind-ins & Blow-ins ▸
▾ Print Ad Series ▾
This is an ad series I concepted and wrote. The idea was to show attainable design styles using stock photography.
The girl with the “thought bubbles” was a concept we carried through on multiple formats.
Digital Pages ▸
▸ For launch, we created a splash page that customers could visit from the URLs on our direct response materials. We tried to keep the benefits general since the whole magazine launch was a dry test to gauge response.
▾ Below are emails I wrote that were mailed once we moved forward with the magazine.
