“HELLO!
Is It Me You’re Looking for?”
I’m a Senior Digital Copywriter who has evolved into a performance-focused digital marketing strategist, experienced in developing cross-channel campaigns for food and lifestyle brands. While my foundation is in storytelling, my focus is on aligning creative strategy with measurable growth across digital platforms.
I Know Just What to Say…
Over time, my role has expanded beyond copy into performance strategy, campaign optimization, and digital growth leadership — and that’s where I do my best work.
Whether I’m crafting a subject line or providing art direction on a 32-page magalog, I approach every project with a clear understanding of its impact on audience behavior and business performance. I believe strong marketing should not only inspire connection, but drive measurable engagement and sustained growth.
I Know Just What to Do…
When I’m not working, I’m usually spending time with my family, catching live music in the city, or revisiting classic films and television. I also serve as President of the Parent Teacher Organization at my children’s school, where I lead fundraising initiatives and community events that bring people together and support meaningful causes.
