— Family Handyman —
A home improvement magazine for hands-on DIYers.
▾ Social Media Ads ▾
Facebook Post Copy:
Need a hand? Family Handyman magazine is packed with 100+ DIY projects & tips to help you get the job done right! Subscribe now.
Facebook Post Copy:
Make your DIY dreams a reality with detailed projects & tips from the pros at Family Handyman magazine. 1-year now only $X!
These are ads I helped concept and create for use on Facebook. I wrote the video captions and post copy for each.
▾ Video Text Callout Ad
▾ Video Clip Ad
▾ Emails ▾
▾ Test Email
This is an email I concepted and wrote to test against the control. This was considered a “promotional” direction and lost to the control.
▾ Control Email
This is the current control email. This is considered an “official” direction and It’s actually proven to work in all of the magazine’s sister publications, too.
▾ Print Ads ▾
This is a print ad created to promote the magazine in sister publications. My design partner and I took a stock photo and used a design effect to make the text look like it was cut in the wood.
This is an ad I wrote for the launch of a Family Handyman downloadable content app called the DIY Tip Genius. The campaign included both print & digital assets, all giving quick benefits for downloading the app.
▾ Family Handyman Magazine
▾ DIY Tip Genius App
▾ Book Onsert ▾
Outside
Inside
This is an onsert promoting Best Tips & Projects, the annual book Family Handyman produces every year. It features a year’s worth of the best content from the magazine. This onsert rides on top of the Family Handyman magazine.
▾ Direct Response Book Package ▾
▾ Brochure
▾ Voucher
This is a direct mail package I wrote that promotes Whole House Storage & Organizing, one of the books from the Family Handyman series. This package consists of an order form/voucher and 3-panel brochure.
The package generated 7,400 sales.