Shop.TasteofHome.com
Shop.tasteofhome.com is the eCommerce site for the Taste of Home brand. The site sells cookbooks, magazines, cookware and kitchen utensils. I was part of the team that moved the site from Magento to Shopify, which required the creation of copy for 400+ products. This is a collection of pieces I wrote for the site, plus promotional emails, Facebook ads and product pages.
Homepage Collections ▸
These are samples of the collection pages I helped create for the store in order to optimize SEO. We first tested collections featuring our most popular topical items, including Test Kitchen-favorite products, brunch guides and farmhouse-style cooking.
▾ Facebook Video Ads ▾
▾ Product Placement Ad
This campaign was created to highlight our cookware, gadgets & cookbooks in use while showing off some of quick tips from our Test Kitchen. I helped choose the tips & products that were featured, wrote the storyboard and also added the callout copy in the video.
▾ Cookbook Promo Ad
This is an example of a video shoot we did to promote our Everyday Air Fryer Cookbooks. I worked with the designer to place benefit copy at specific points in the video to tell a story about the cookbook.
▾ Email Campaigns ▾
These are some of the top-performing emails I created for Shop Taste of Home. Typically, templates are holiday themed and promote a discount on magazines and cookbooks.
Air Fryer Cookbook Vol. 2 Presale ▸
Since the first edition of Everyday Air Fryer Cookbook was a hit, we decided to launch a presale campaign for the second edition.
This campaign was a big winner, earning over $10,000 in presale orders for the Everyday Air Fryer Cookbook.
New Year’s Eve Countdown to Savings ▾
This was the first creative launch for the $5 magazine sale. I suggested mimicking a New Year’s Eve countdown clock, since this went live on New Year’s Day. The price is a gif that starts at $10 and counts down to the actual sale price of $5.
This was a huge success, generating $20,000 in sales.
Test Kitchen Sale >
This campaign kicked off the launch of our Test Kitchen collection on Shop.TasteofHome.com. We showcased our top Test Kitchen-approved products along with a quote from our Executive Culinary Director.
The format was a success, earning over $11,000 in sales. Template is currently being used for other sale themes.
◂ Convenience Cookbook Sale
This is a creative test that won against the control. The control version featured a stock flower image in the top section. I suggested featuring a recipe from one of the cookbooks actually being sold in the email as a test.
This test creative beat the control by $5,000 and continues to perform well, bringing in almost $28,000 per send.
▾ Taste of Home Cookware ▾
In collaboration with Range Kleen, Taste of Home developed its own line of cookware, bakeware & utensils. These are the email and social media campaigns I worked on for launching their products on Shop Taste of Home.
Cookware Launch Email ▸
This is the first email I wrote for the launch of the Taste of Home cookware. The image is a gif that slides through 3 items: the 8-piece set, a stoneware pie plate and a cast-iron skillet. This email continues to convert sales and is still in use.
Pie Plate Email▸▾▾
This is an email in which I focused on selling one piece of bakeware. With this format, I typically try a fun headline followed by benefit copy and then bullets about the duct.
Customer Review Email ▸
This is an email where I pulled an Amazon customer review from one of our products and incorporated it into sell copy. The use of the Amazon logo and a real review bumps sales every time we send this template out.
◂ Multi-Product Email
This is a new format I wrote/art directed for selling more than one product in an email. The header and hero image pull the customer in, while the benefit copy excites the customer to purchase. Then, the products are featured below with a small bit of benefit copy.
