Make It, Take It Cookbook
Make It, Take It is one of the many cookbooks published by the Taste of Home brand that I have had the pleasure to market. The print & digital promotions below are just a few of samples from the entire marketing campaign I created for this cookbook.
Slim Jim Catalog▸
This is a sampling of the direct mail print piece I created for this title. The slim jim contains 32 pages of sale content divided into 12 spreads, each focusing on the benefits of buying this cookbook. Below are three excerpts from the entire piece.
This print promotion was very successful, generating over 12,000 sales.
Inside Spreads ▾
Email & Order Page▸
This is one of the email promotions I created for this cookbook title, as well as the corresponding order page.
Email campaign brought in over 500 orders, a high response for this audience size.
◂ Social Media Ads
This is one of the video ads I created for promoting Make It, Take It cookbook on Facebook. I wrote the captions on the video and supplied post copy.
Facebook Post Copy:
Bring shareable dishes that are fresh, bold & guaranteed to please every guest…even kids! Discover Make It, Take It 2022 cookbook now.